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Don't Do It Yourself!
If you're tempted to write your own copy for your promotional material, consider:
* You may be too immersed in your business to convey in plain English
what makes your goods and services worth buying.
* Your job is to take your business forward. You wouldn't spend a day
repairing the photocopier yourself, so why waste time repairing the words?
* And third and most important...
I can do a better job!
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