Costly Mistakes
Costly Mistakes
Costly Mistakes
'False economy! Don't talk to me about false economy..
'We found this reliable copywriter - Derek from Sherborne. Then our designer did a really good job putting together a lovely all-colour glossy brochure - no expense spared to give the right impression.
'It looked a treat - except for the silly typo on page two and a dot missing from our email address. 2000 copies for the shredder.
'Yes, yes, I checked and signed off the final proof myself..
'Well, anyone can do it, so I thought..
'I'm asking Derek to look over the new version - he's versatile, does proof-reading as well as copywriting and has an eagle eye for those silly little mistakes.
'Little? How will our clients take us seriously if our brochures aren't up to scratch?
'They might think our work won't pass muster either - and if they ever think that, bang goes our business.
'Get Derek on board, I say - and don't take any chances.'
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A Wicked Error
A version of the Bible printed in 1631 has gone down in history as the 'Wicked Bible'.
The Seventh Commandment was printed as 'Thou shalt commit adultery'.
The careless printers (Barker and Lucas - the King's Printers, no less) were fined 300 pounds - which led to their ruin.
To avoid marketing sins - contact me today.